Certain reactions are physiological.
Red, for instance, sets off the highest arousal threshold in us. It stirs passion, commands attention and demands action.
It excites and induces high energy.
This is instinctive and as primeval as time.
Red also mingles with other colors to deepen their shades, while allowing the new shade to preserve its original identity and beauty.
Red is vibrant, elegant, mature and vivid.
In a way, it sets us free to explore the fundamental and the primal basics. It brings us closer to our inner selves.
We “Seek Red”. Consciously. Subconsciously.